London shoppers are cash-light, gizmo-rich

Carrying large amounts of cash in public is generally thought a bad idea, but when the value is wrapped in a shiny box, different rules apply. The average person steps out with gadgets worth a total of £247 in their pockets, a survey has found. Five hundred shoppers on Oxford Street were asked what electronics they had on their person, with results suggesting that love of high-tech mobile phones, iPods, BlackBerrys and other portable devices is stronger than the fear of muggers or pickpockets.

The findings show how consumer technology has gone mainstream, says Crispin Thomas, co-founder of InsureGadgets.com, which commissioned the poll. 'Five years ago, this average figure of £247 worth of gadgets per person would have seemed astronomical.'


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London shoppers are cash-light, gizmo-rich

This article was first published on guardian.co.uk at 00.01 GMT on Sunday 23 November 2008. It appeared in the Observer on Sunday 23 November 2008 on p12 of the News section. It was last updated at 00.04 GMT on Sunday 23 November 2008.

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